According to YouGov’s International Media Consumption Report 2021, the COVID-19 crisis accelerated the global demand for streaming content. One-tenth of the Nordic population can be defined as heavy media streamers, watching catch-up, on-demand, or recorded TV for more than 26-30 hours a week.
Using YouGov Profiles, a proprietary audience profiling and segmentation platform collecting 25,000 variables on 90,000 panelists in the Nordics, marketers, and researchers can understand exactly what these heavy media consumers are looking for, where to reach them, and much more.
The Profile Peek below gives powerful insights into these high-value media consumers, specifically those whose preferred method of watching TV content is streaming.
Download these free Profile Peeks of the Danish, the Swedish, the Norwegian, and the Finnish heavy media streamers, for unique insights, including:
- Most frequently used on-demand streaming-services
- Their social media use
- Weekly consumption habits
- And more